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Trademark Rules

The rules governing use of REALTOR® and REALTORASSOCIATE® on the Internet are those governing use of the REALTOR® marks elsewhere with two exceptions. The marks still must be used to identify a member, so in domain names and e-mail addresses they must be used with the member's name (e.g., johndoerealtor.com or realtorjohndoe.com) or with a member's firm name (e.g., xyzcompanyrealtors.com). The REALTOR® marks may not be used with descriptive words or phrases, including geographically descriptive terms (e.g., professionalrealtor.com or chicagorealtor.com). The two exceptions both reflect the special circumstances of the Internet and particularly domain names.

Trademark FAQs

Proper Uses of Trademark

Trademark Video

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The term REALTORŪ is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORSŪ and subscribes to its strict Code of Ethics. Code of Ethics | Privacy Policy | Terms of Use | Contact RIAR Equal Housing Opportunity