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President Report: Professionalism Matters

Did you know that in the first 30 seconds after meeting someone, they’ve already formed an opinion about you? Seven percent of that opinion is based on the words you used, thirty-eight percent of that opinion is based on your tone and reflection, and a whopping 55 percent is based on your image and body language. What’s good about that is it’s something you can control. Here are some things that can be done to polish your business image:

• Effectively interpret dress codes. Know what’s appropriate and what’s not appropriate.
• Understand business acumen. The National Association of Realtors® Pathways to Professionalism program on NAR.Realtor is a great resource for learning more about how to behave with the public and your peers.
• Show respect for the public. Follow the “Golden Rule” and treat others as you would like them to treat you.
• Respect the property you’re showing. When you leave the property, make sure the door is closed all the way and locked. Don’t track mud in and if it’s snowing, take a change of shoes to change into before you enter. Treat the home like you would want your home treated.
• Respect for your peers. We’re all Realtors® and we live by a code of ethics. Return calls promptly and courteously If someone calls you. And, if you go to a showing with another Realtor®, provide feedback after the showing so that Realtor® knows what your client thinks about the property.

Remember, real estate is a reputation business, the impression that you leave today could have a lasting impact on your business in the future.

Watch the video for more tips.

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