Are your real estate web sites and social media in compliance with the Department of Business Regulations new advertising regulations?

• Web sites of an individual licensee and/or team must be now approved by the principal broker.  

On web sites and online advertising, the name of the brokerage and contact information of the brokerage must

• appear in all online advertising and on websites.
• appear on the home or landing page as well as on every page of the licensee or team’s advertisements or websites; and
• be prominently displayed larger and close to the licensee’s or team’s information.

In social media advertising, the name of the brokerage must be

• “prominently” displayed, larger and close to the licensee or team’s profile page, landing page and/or home page.
• larger and accessible within ‘one (1) click’ or ‘one (1) tap’ of any character-limited post, section or page posted by or in the Licensee’s or Team’s account.

For more information, see Section 2.25 the Advertising Section of the DBR regulations: https://risos-apa-production-public.s3.amazonaws.com/DBR/REG_11506_20220201155354.pdf or please contact the RIAR Legal Department at 401-432-6945 or email [email protected].